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President – Tami Simms

Tami Simms has been a St. Petersburg resident since 1986, graduating from St. Petersburg High School and Eckerd College. A residential real estate professional and industry trainer by profession, she has a deep commitment to the City and its unique character. In addition to the SMM Board, she currently serves as Treasurer of the Waterfront Parks Foundation, Co-Facilitator of the Central Avenue Council, on the Board of Directors of the St. Petersburg Downtown Business Association and is President-Elect of the Business & Professional Women (BPW)/St. Petersburg-Pinellas. Tami’s engagement with the City began in her 20’s when she was part of the management team which reopened the then-shuttered Vinoy Hotel. Since then she has served on the Charter Review Commission, the Urban Construction Best Practices Task Force, the Independent Business Corridor Task Force, the Waterfront Master Plan Task Force, and many other boards, task forces, and stakeholder/focus groups for the City. She has more than twenty years of non-profit board experience, with specific experience in strategic planning, board governance, bylaws development, and transition implementation. Tami ensures that volunteerism and good corporate citizenship are integral parts of her life, personally and professionally.


Treasurer – Dave Goodwin

Dave Goodwin is a 32-year resident of St. Petersburg and recently retired 37-year employee of the City of St. Petersburg. Dave has served on the Market Board of Directors since 2018. He served as the City of St. Petersburg’s Planning and Economic Development Director from 2010 to 2018 where he led many planning and economic development initiatives to further integrate the City’s urban planning, economic development, sustainable community, and quality of life goals. Projects of interest Dave worked on in partnership with the community include StPete2050, the Downtown Waterfront Master Plan, the Tropicana Field Concept Master Plan, the Central Avenue Revitalization Plan, establishing the Greenhouse, the Central Avenue Tomorrow Plan (aka, Grand Central District master plan), the Innovation District Streetscape and Branding Plan, the Deuces Live/Warehouse Arts District Action Plan, the Grow Smarter Strategy and the BRTA Mural Art project. Dave is married with several (6) children/stepchildren scattered around the county (2 still in St. Petersburg). He has two degrees, a Master of Science in Urban and Regional Planning from Florida State University and a Bachelor of Urban Planning from the University of Cincinnati, College of Design, Art, Architecture, and Planning.


Secretary – Ann Wykell

Ann Wykell works with nonprofits, particularly in the arts. She was the first Manager of Cultural Affairs for the City of St. Petersburg when the Saturday Morning Market began and was a supporter and customer from that year on. She opened the arts consulting business Social Sector Solutions to provide planning and public art management services to local government and nonprofits.


Market Manager- Lacey Ott

Lacey Ott is a northern Michigan native, and previous resident of both Salt Lake City, and Memphis.  She now happily calls beautiful St. Petersburg her home.  Having an undeniable passion for food sustainability,  security and equity, she attended the University of Utah, earning a Bachelor of Science in Health Promotion and Education, with an emphasis on Community Health. She also  holds a Certified Health Education Specialist (CHES) credential as well as Master Recycler certificate from the City of Salt Lake.  Lacey has served in numerous roles in program oversight working in State and Federal programs, nutrition sciences, non-profit organizations, and several years of Farmers Market-specific leadership.